The Bird's Eye View
In our digitally driven, multi-media minded culture, it is no longer enough to simply rely on the reputation of your goods or services to sell your brand. You must put on a good show to entice folks to turn on and stay tuned in. You need compelling visuals, clear messaging and densely packed copy seamlessly integrated into a distinct voice that will play over the din and reach your intended audience. Putting on a good show takes creative energy and a director with the interpretive vision to tell your brand's story.
I am an interpreter. I distill and illuminate.
Like many creatives, my path has been the one less traveled. Along this circuitous trail blaze, I acquired a masters in Communication Studies, taught undergraduates how to write, taught myself graphic design, picked up a smattering of publishing experience, worked a stint in television development and production, honed business skills as a manager/buyer/merchandiser for a boutique home and garden shop and helped launch a nationally recognized wholesale/retail brand as the one-woman marketing/advertising/creative/design department. Oh, and I was also a fact checker on a game show.
Every single gig on this indirect path has informed my direct route into creative strategy. I have the trained ears and eyes to spin a great brand story.
When I am not spinning folk's tales, I endeavor to live the good life in Raleigh, North Carolina as a wife, mother of two beastie boys and best person to a golden retriever girlie. The good in life includes, but is not limited to books, film, music, food, company, travel, QT with my peoples, community involvement and the occasional new pair of shoes.